TACKLE greenwashing at COP28!
Creatives for Climate in partnership with Fossil Fuel Non-Proliferation Treaty invites creatives to challenge greenwashing at COP28!
The campaign aims to build public pressure aimed at decision-makers to take meaningful action to stop the extraction and production of fossil fuels.
Creatives for Climate, a nonprofit global network of creatives on a mission to use creativity to drive tangible climate action is partnering with the Fossil Fuel Non-Proliferation Treaty to hit the ground at COP28 with a social campaign to raise awareness of greenwashing and back the call for an urgent transition away from fossil fuels.
Oil-producing nations have historically used greenwashing tactics to prevent the UN from adopting clear language in tackling fossil fuels.
In 2023, the hottest year on record, the creative industry joins leaders across the globe to keep greenwashing out of COP.
COP28 is an opportunity for global governments to come together and agree on ambitious action on the climate crisis. Unfortunately, it is also a major opportunity for organisations to engage in greenwashing - and historically, oil-producing nations have explicitly worked to prevent the UN from adopting clear language in tackling fossil fuels.
This year the hot terms will be: unabated, and phase down vs phase out.
Creatives for Climate is launching a campaign to call-out greenwashing at COP28 in support of the Fossil Fuel Non-Proliferation Treaty’s call to end the expansion of fossil fuels without qualifiers or loopholes.
Launched online on December 1st, the campaign centres around a toolkit with a greenwash detector, templates for amplification social media, speaking points and FAQS, supported by an on the ground action at COP28 with the distribution of 100 toolkits to key leaders to encourage them to speak up against greenwashing.
The goal of the campaign is to build a public out-cry to pressure decision-makers to stay accountable and take meaningful action to stop to the extraction and production of fossil fuels.
Whether you have 10 followers or 10,000, your voice matters Creatives for Climate invites you to use your creativity to raise your voice and call for credible climate action.
DOWNLOAD THE TOOLKIT
“The COP28 outcome must support an equitable phase-out of fossil fuels and the need for a detailed, binding mechanism to negotiate and finance a global just transition away from coal, oil and gas. We need more than just words and declarations – we now need a concrete, binding plan to end the expansion of coal, oil & gas projects and manage a just transition away from fossil fuels.” - Ali Sheridan, Director of Major Partnerships at Fossil Fuel Non-Proliferation Treaty
“I consider it a moral imperative to act boldly against big polluters who are hijacking the narrative to delay meaningful action on climate. As a mother, an activist, and a human being, I feel robbed of a future and I know this campaign will resonate with others who, like me, are looking for ways to speak truth to power and call for radical change as part of a collective. People power, NOW.” - Lucy von Sturmer, Founder Creatives for Climate
We can’t let COP28 become a greenwashing opportunity for big polluters!
With major thanks to our supporting creative partners who are helping us to share this message further Creative Conscience, Glimpse Collective, Art Disrupt, Badvertising, Gen Dred along with leading ethical agencies Leap, FanClub PR, Revolt Agency, Kibbo Kift Agency, Enviral Agency and The Onlii.
Where can you find Creatives for Climate at COP28?
Navigating Authentic Climate Storytelling:
DEC 1, 2:00pm - 4:00 pm @Hope House - With Climate Words, Time for Better, ClientEarth, Earthrise, and The Hollywood Climate Summit.
From Greenwashing to Pollution Propaganda: Exposing Corporate Tactics to Delay Climate Action
DEC 8 (4:30-5:30 pm) @Entertainment + Culture Pavilion, blue zone, COP28 - With Changing Markets Foundation, Creatives for Climate and The Climate Propagandist
Contact - hello@creativesforclimate.co
About
Creatives for Climate
Creatives for Climate is a nonprofit global network of professionals and agencies using creativity to take climate action.The network spans 25,000 strong – including designers, copywriters, and ethical agencies – working towards a world where the creative industries drive climate solutions.
The NGO drives change in two key ways:
Influencing industry by championing ethical frontrunners and creating new leadership opportunities
Up-skilling the industry to transition through community, courses and educational tools
Core to its work is The Hub, the first and largest creative climate action online network to share knowledge, tools, and new ideas to drive climate action. www.creativesforclimate.community
About the Swatch
‘The Greenwash Swatch’ tool is developed in collaboration with think tank Planet Tracker and highlights different ‘shades’ of greenwashing - formatted into a handy paint swatch that fits into handbags and pockets. It provides a simple and provocative way to fuel push back on new greenwashing trends such as greencrowding, greenrinsing, and greenshifting.
It is licensed under the Creative Commons and free to download and print here.
See the activation at Cannes Lions in June 2023 here.